What makes blogs so popular with publishers and readers alike?
- Content - Blogs are updated frequently and the content is usually ordered in reverse chronological format. It makes a static website seem more than just a brochure or catalogue by comparison.
- Syndication - All blog platforms include a technology called RSS (Really Simple Syndication). Basically I can subscribe to your blog and each time a new article is posted, I am notified. If I no longer want to read the information I just unsubscribe. So distribution and consumption is painless and easy.
- Conversation - The conversational, intimate tone of blogs encourages community and loyalty. Since blogs are updated by individuals (or a group of individuals), the ‘voice’ of the blog author(s) will often shine through. Adding personality and approachability to your blog encourages two-way communication.
- Easy publishing - A lot of people find website building and maintenance daunting. That’s why many people don’t have a website or pay a web designer to not only design and build the site but to also update content. The current technology available for content management in blogs removes this hurdle. Now, more than ever, it has become easier to run a site and update content yourself--even if you have no technical knowledge or interest.

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